Directed by Academy-Award-winner Rayka Zehtabchi, we created a documentary film for KitchenAid in partnership with Vox Creative and Ventureland. A Woman’s Place uncovers one of the most entrenched inequalities in the world. Women represent roughly 50% of culinary‐school graduates but hold only ~7 % of executive chef roles in the U.S.  The film debuted on Hulu to rave reviews earning the Tribeca X Award at the Tribeca Film Festival.

In addition to the film, we also partnered with the James Beard Foundation to establish a mentorship program for aspiring female chefs. Overall, the effort generated 9 billion+ media impressions and delivered a +9% increase in KitchenAid brand consideration (roughly four times category norm).