Directed by Academy-Award-winner Rayka Zehtabchi, we created a documentary film for KitchenAid in partnership with Vox Creative and Ventureland. A Woman’s Place uncovers one of the most entrenched inequalities in the world. Women represent roughly 50% of culinary‐school graduates but hold only ~7 % of executive chef roles in the U.S. The film debuted on Hulu to rave reviews earning a nomination for Tribeca X Award at the Tribeca Film Festival.

In addition to the film, we also partnered with the James Beard Foundation to establish a mentorship program for aspiring female chefs. Overall, the effort generated 9 billion+ media impressions and delivered a +9% increase in KitchenAid brand consideration (roughly four times category norm).

Text reads 'James Beard Foundation' in white letters on a black background.

Screen of a smartphone displaying positive participant feedback about a program, with statements like 'I really enjoyed the conversation!', 'Love the concept, I'd love to talk to more mentees!', 'It's been a privilege to be a part of this program.', 'Thank you so much for making this opportunity available.', and 'The interactions were outstanding and remarkable. It's been a privilege to use our aptitude in consulting to help our community space.'

Mobile phone screen displaying statistics about a mentorship program, including that 21 states are represented, 93% of mentees are women, and all surveyed mentors would recommend the program.

A smartphone screen displaying a motivational quote that says, "I wish someone had told me your goals can change and that's ok. Create short-term and long-term goals, but understand that they can always be adjusted." The quote is attributed to Tiffany Derry, a mentor.