Every day in America, thousands of kids miss school because they lack one thing: clean clothes. And kids who regularly miss school are 7 times more likely to drop out. As the brand that celebrates the value of everyday care (i.e. cooking, cleaning and washing), Whirlpool created the Care Counts program to see if something as important as school attendance could be impacted by something as simple as laundry.

Laptop screen displaying a website with a photo of a girl with brown hair and a backpack in a school hallway, and text about helping kids stay in school.

Already in 150 schools across 40 states, Whirlpool is committed to expanding the Care Counts Laundry Program to all 50 states and doubling the number of participating schools by 2028

Map of the United States highlighting states with data on laundry washing, student access, and schools, alongside statistics on laundry loads washed, students given access, and number of schools.
A computer screen displaying an infographic titled "Dirty clothes lead kids to drop out" with statistics about chronic absenteeism related to dirty clothes and school attendance.