RAGÚ challenged people to Cook Like a Mother, and in doing so, turned a forgotten piece of the brand’s story into an energizing rallying cry for tired cooks everywhere.

Launched at the height of the pandemic when we were all cooking every meal for ourselves and our families. We turned to the brand’s origin, set in another challenging time, the Great Depression. There, we found the mother of our sauces, the brand’s founder Assunta Casalino, who brought RAGÚ to life when she jarred her family’s sauce recipe during the Depression, providing homemade meals to many.

Who better than real, authentic Italian mothers to vouch for the taste of the newest savoury, kettle-cooked sauce by the RAGÚ brand? We set them loose on the streets of New York City to the most real, authentic reactions .