We partnered RAGÚ with Hot Ones (the YouTube show where celebrities eat ultra-spicy wings) to launch the RAGÚ Heat Pack.

Mobile phone screen displaying a recipe for fiery garlic and goat cheese with Texas toast, featuring an image of the dish with hot sauce, and a jar of Ragu sauce.

Timed for the start of the NFL playoffs, the sauces were perfect for game-day snacking . We built packaging, a mobile-first microsite, and social content with our challenging recipes.

Mobile phone screen displaying a food product called 'Fiery Garlic' sauce, with a picture of a jar of Ragu Hot & Spicy sauce, and a description of its uses and flavor profile.

The pack featured three flavors of sauces with increasingly hot spice levels.

Mobile screen displaying Ragu X Hot Ones Heat Pack product page with a red background and yellow accents.
Mobile phone screen displaying a promotional graphic for shopping with the text 'Shop Now' and options to shop on Amazon or Kroger, with a fiery background.