For Super Bowl XLVII, we showed America that when smart meets sexy, it's a beautiful thing. In the loud and crowded game environment, “Perfect Match” won the year’s advertising Super Bowl by being quiet. And wet.
For a few days, the kiss was all anyone could talk about. Our stars appeared on The Today Show, CNN, TMZ, The Tonight Show, CNET, and Nightline.
The controversial ad generated a huge social buzz. Go Daddy garnered nearly double the tweets of it's nearest competitor during the game.
The results were astounding. The day after the Super Bowl spot aired, Go Daddy recorded it's biggest sales day in company history. The company on Tuesday reported that the Monday after the game was its biggest sales day in company history.
Hosting sales jumped 45%
Dot-com domain sales rose 40%
New mobile customers increased by 35%
The company added more than 100,000 net new customers in 24 hours total.